Digital Marketing for Usinger’s Famous Sausage
Video Production / Digital Marketing
The historic Milwaukee staple, Usinger’s, approached Barthell Digital to launch a repeatable, profitable holiday campaign online.
Campaign:
“Give the Gift of Milwaukee”
Channels:
Facebook, Instagram
Content:
Product Videos, Photos
Impact:
$22,270 Revenue from $2,148 Ad Spend
Usinger’s approached Barthell Digital to produce a 30-second television advertisement for their summertime brand awareness campaign. The production went smoothly and the turnaround was quick.
Satisfied with their results from the summertime campaign, Usinger’s selected Barthell Digital as their content and social media advertising partner, primarily to lead an annual two-week holiday campaign on Facebook and Instagram.
The results were overwhelmingly positive, achieving a return on ad spend (ROAS) of +1034%. Over 15 days, the campaign spent $2,148 on demographic targeting and website retargeting across both social platforms and yielded $22,270 from 334 unique purchases online.
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