Based in Milwaukee

Connecting with Businesses Around the Globe

Milwaukee, Wisconsin
43.0233° N, 87.9253° W

INTRODUCING TEAM AS A SERVICE (TaaS)

We Curate Marketing, Product & Executive Teams for Your Stage of Growth

Team as a Service (TaaS)
vs. Agency Approach

While both TaaS and agencies offer external expertise, TaaS embeds tailored, flexible teams into a client’s ecosystem for collaborative, strategic execution, whereas agencies are structured to deliver predefined services and outputs as an external partner.

    • TaaS: Curates a team tailored to the specific needs of the client, often embedding into the client's existing structure. The team is assembled on-demand and can include fractional executives, strategists, or specialized professionals.

    • Agency: Operates with a pre-existing team or department model. Clients typically work with the agency's dedicated teams assigned to their account, often within predefined service categories.

    • TaaS: Highly flexible. Teams are scalable up or down based on the client’s evolving needs, often for short-term projects, interim leadership, or ongoing but adaptable roles.

    • Agency: Typically provides fixed services or packages that may lack flexibility in scaling or adjusting quickly.

    • TaaS: The curated team works more like an extension of the client's in-house team, often directly collaborating with existing staff, tools, and workflows. They might even function as fractional hires or part-time employees.

    • Agency: Often operates independently, delivering outputs or services as a third party, with less integration into the client's internal systems and culture.

    • TaaS: Provides end-to-end, holistic team solutions that go beyond specific deliverables. This might include strategic leadership, operations management, or entire department functionality.

    • Agency: Focuses on delivering specific outputs within its specialty, such as marketing campaigns, creative assets, or PR management.

    • TaaS: Often includes fractional or interim leaders (e.g., fractional CMOs, COOs) who are highly experienced and can shape strategy while also managing the team.

    • Agency: Typically led by account managers or directors who oversee client relationships but may not act as embedded leaders within the client's organization.

    • TaaS: Clients pay for access to curated talent and expertise as they need it, often at a lower cost than hiring full-time employees or working with large agencies.

    • Agency: Fees are generally based on retainers, contracts, or project deliverables, and can include higher overhead costs tied to agency operations.

    • TaaS: Provides a sense of shared ownership, as the team becomes part of the client’s operations and is deeply accountable for outcomes.

    • Agency: Accountability is often tied to contract deliverables, with less direct ownership of the client’s broader goals.

Barthell Digital Staff

Meet the Next Generation Workforce for Product, Marketing & Executive Leadership

Based in Wisconsin.
Serving Businesses Around the World.